#LoveThisCareerLTC – Summer Social Media Contest

July 15 – Oct. 31, 2022

Contest Deadline Extended!

Spreading Enthusiasm for LTC Careers:  How can we engage our existing workforce to help us attract more people to the field of long-term care? Social media platforms can be incredibly impactful in shifting narratives and public perception of any given sector. We can use these tools in an organic, un-manufactured way, to highlight the fulfilling and rewarding careers in long-term care!

LeadingAge NY is hosting a “#LoveThisCareerLTC" Summer Social Media Contest  which will offer cash prizes to our members’ staff who create content aimed at inspiring others to pursue long-term care careers by sharing their experiences and impressions. Contest prizes of up to $1,000 will be awarded to the creators of the best videos. Categories for monetary prizes include Best Overall, Most Heartwarming, Most Creative/Best Use of Popular Social Media Trends and more!

Over the last several years, TikToks and Instagram Reels (1-3 minute videos) have become a new staple in social media, attracting the attention of millions. These videos are fun for the content creator and observer alike, and can be effective in communicating a message in an easy and digestible way. The efficacy of social media marketing is largely thanks to its organic and relatable nature. With this in mind, the contest guidelines require that video submissions be posted publicly on staff's personal social media (Instagram, Facebook and/or TikTok). Video creations can then secondarily be shared to an organization's social media accounts, should members choose to do so. 

We encourage our members to promote the contest widely among their staff, using the materials linked below. Empower them to share their passion for their work by creating their own social media content aimed at highlighting the rewarding and fulfilling aspects of LTC careers and encouraging other caregiving-natured individuals to join them. Releasing the reins and leveraging their creativity to tell their stories with this goal in mind can be a powerful way to influence public perception. 

Below are several resources which all LeadingAge NY and Adult Day Health Care Council members should use in rolling out the contest in your organization. Among the resources are: a comprehensive set of contest guidelines for organization leaders; a flyer for members to use, print, and share widely with staff to encourage participation; and a condensed set of rules for staff to consider as they create their videos. 

Any questions about this contest may be directed to Sarah Daly at sdaly@leadingageny.org. We can't wait to see your staff's creations!